I’m a sucker for those “before and after” photos!
Any of them! Teeth whitening…gutter leaf blockers…Chia pet growth…and of course, the weight loss pills! Now, I don’t mean I’m a sucker in that I believe the picts are true cases and buy the product. I’m a sucker in the sense that I “ooo and ahh” at the images AS IF they are true! I usually then show my wife and say “See honey…our gutters would be THIS clean for about five hundred bucks!” She’s never as impressed as I am.
But still…some marketing genius figured out eons ago that if the public could see a “before” and then an amazing “after” the message would stick. For me it kinda’ does. KINDA’!
So, as I draw and develop art from my sketch book into the digital dreams of a new book, it hits me! The “before & afters” in the ads don’t show the time! They don’t represent how much work might be involved in getting that belly fat off! You take the pill….then exercise, eat better, sit on the couch less…and BOOM! Tight abs! But I’m no better when marketing my book! You see the black & white sketch and the finished color. I just had an idea for the page, and BAM! Photoshop glory! ……mmmmm….not quite.
None the less, I do love seeing the original idea for something and then how it finished out. I get the same “ooooo” when I see the rough outlines of a shape and then the final shiny page! I can’t adequately show you the time involved….but I can say you are welcome to enjoy and compare the Before & After of Square Bear.




